Ordering a website optimisation report is an excellent way for site owners to improve search engine rankings and direct maximal traffic to their sites – in a way they could never achieve on their own. There are many reasons for this. They may be small high street traders, who realise a website is essential to generate trade during the economic recession. Their judgement is sound, but they have little or no understanding of the concepts of SEO (search engine optimisation) and website conversion rates. Alternatively, they may have been trading online for some time, but been so busy running the business side of things that they’ve had no time to find ways to improve search engine rankings.

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